introduction to pantry
A recipe app that generates dishes from ingredients you have on hand.
THE PROBLEM
Pantry is a recipe app that saves browsing time for people who cook at home. It removes the pain of design brief with an innovative, seamless user interface. My role was to research, design and test all UIs related to the project.
THE SOLUTION
Pantry is a recipe app that saves browsing time for people who cook at home. It removes the pain of deciding what to cook with an innovative, seamless user interface. My role was to research, design and test all UIs related to the project.
SUCESS METRIX
# of downloads, engagement time
MY ROLE
UX designer (individual Project)
TOOLS
Invision (prototype), Sketch (hi fi wireframes), Blasamiq (low fidelity wireframes), Pen and Paper (storyboarding), Whiteboard, Principle (animation).
Research and Discovery
(all ages)
70% of women cook these days
a bump from the 67 percent that cooked two decades ago but a definite decline from the 88 percent of women who cooked 40 years ago.
60 minutes of time spent cooking
women spend 71 minutes a day cooking and men spend 49 minutes a day cooking. This leads us to an average of 60 minutes.
cooking is becoming GENDER-LESS
Companies that make money off food are weighing how to take advantage of the trend, deciding whether to treat cooking as a distinctly masculine activity or to show foodie-ism as a gender-neutral hobby.
Research source Washington Post and Think with Google .
Research and Discovery
(specifically ages between 18 - 35)
45% OF MILLENIAL MEN COOK
Thats almost half. Young men are particularly attracted to these shows like Gordon Ramsay.
59% cook with a phone in hand
instead of a recipe book. Yup that's right. Recipe books are collecting dust. Phones are light and easy to use while multitasking.
cooking is sexy, we know that
Pantry is walking with the trends. Since Pantry targets Millenials, I decided to make Pantry to be targeted to a gender neutral audience, but still remains sexy about food.
Research source Washington Post and Think with Google .
Persona
Based on the research found in the discovery period of the project a persona was developed, Jessica Chan. Designing for Jessica helped in making informed design decisions as I had the end user always in mind.
LOW FIDELITY WIREFRAMES
Keeping Jessica in mind, I created the low - fidelity user’s behavioral flow from ingredient discovery to recipe generation with Pantry integrated in her behavioral decision making. These flows helped in defining the necessary features required for Jessica to successfully navigate through the app.
Below is a collection of 9 screens in lo-fi. These greyscale wireframes were desgined in balsamiq.
afterThoughts
Although the low- fidelity seems quite detailed, I decided to remove unnecessary steps in my hi-fidelity to keep the journey simple.
hi- fidelity
These high fidelity UI screens were created over a period of two full weeks. Meticulosity testing users, and redesigning with feedback received.
logo exploration
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
STYLE tile
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
